What was it?

My final capstone project consisted of joining a team composed of two Integrated Marketing Communication majors, three Interior Design majors, and two Graphic Design majors. The seven of us were then tasked with re-branding our own university's hometown, Searcy, AR. This consisted of creating a brand new logo, redesigning current building spaces, creating new building spaces, and much more.

What did I do?

As an Integrated Marketing Communication team member, I was responsible for:

• the research that drove our re-branding decisions

• identifying target segments

• creating a promotional strategy

• formulating and using personas

• maintaining consistent messaging across the multiple spaces Interior Design created

• constructed a gallery space that showcased our designs and marketing concepts

• presented to important stakeholders like the Mayor of Searcy, the City Head of Parks and Rec, the City Head of Architecture, and other guests

I was also selected to act as our team's Project Coordinator, and this meant I was responsible for:

• scheduling and leading meetings 

• creating agendas before each meeting

• setting hard and soft deadlines

• communicating with faculty residing over the project

• communicating with fellow teammates on expectations and what their deliverables needed to include

• managing personalities and conflicting schedules